Introduction: Why Verified Broker Data Matters in 2025
Selling employee benefits through the broker channel is only effective if you’re talking to the right people. The problem? Too often, vendors and carriers spend time chasing contacts who don’t sell employee benefits, lack proper licensing, or don’t even have carrier appointments that align with your solutions.
That’s where VerifyPro™, powered by BenefitFlow, changes the game. It delivers verified broker contacts enriched with health and life insurance licensing and carrier appointment data—so you can connect with real employee benefits producers, avoid compliance headaches, and prioritize the brokers most likely to move business for you.
What is VerifyPro™?
VerifyPro™ is BenefitFlow’s advanced broker contact verification feature. It goes beyond basic names and emails to give you:
- Verified producer & account team identities at the office level
- Health and life insurance licensing status, ensuring they can sell employee benefits
- Carrier appointment data so you know which carriers they already represent
- Direct dials and emails, refreshed at best-in-class cadence for accuracy
Instead of wasting cycles on unqualified contacts, VerifyPro™ ensures your sales and partner teams engage only with licensed, appointed employee benefits producers.
Why Licensing and Carrier Appointment Data Are Critical
1. Target Only Real EB Producers
Stop guessing whether a broker is focused on employee benefits. VerifyPro™ confirms role relevance, eliminating wasted outreach on P&C or life-only producers.
2. Accelerate Co-Selling With Carriers
When you know a broker’s carrier appointments, you can prioritize:
- Brokers already aligned with your carrier (easy co-sell)
- Brokers tied to competitors (ripe for displacement)
3. Reduce Compliance Risk
Health and life licensing verification means you’re only working with compliant, credentialed producers—protecting your business and speeding up the contracting process.
How Vendors and Carriers Use VerifyPro™
Vendors
- Filter employers by ICP (size, industry, geography) and instantly map them to broker offices with exposure.
- Pull VerifyPro™ contacts at those offices to confirm producer licensing and appointments.
- Reach out with employer-specific insights (benefits sentiment, recent plan changes) from BenefitFlow’s Deep Research.
Carriers
- Use appointment data to target brokers already aligned with your carrier for growth opportunities.
- Identify competitor appointments for win-back campaigns.
- Deploy field teams where licensing + appointment data confirms producer fit.
VerifyPro™ in Action: A Practical Workflow
- Apply employer filters (size, industry, funding type, region, <100 lives market).
- Instantly see broker offices tied to those employers (mapped by office location, not just parent firm).
- Use VerifyPro™ filters to target EB producers with licensing and carrier appointments.
- Export verified emails/phones and launch personalized outreach sequences.
Add Bulk Search (upload up to 500 employer URLs) and Saved Search (reusable filters) to run this workflow at scale.
Conclusion: Meet the Brokers Who Can Actually Move Business
In 2025, precision beats volume. With VerifyPro™, vendors and carriers don’t just get broker contact info—they get licensed, appointed employee benefits producers who already have the right employer exposure.
That means better targeting, faster meetings, cleaner pipelines, and stronger broker relationships.
See VerifyPro™ in action. Book a demo with BenefitFlow today.